According to Unbounce, 50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link.
Pay-per-click (PPC) advertising encompasses a lot of possible ways to generate quality leads for your business. Search engine marketing, display advertising, video display advertising, and text ad placement all fit into the PPC family.
The most effective strategies for business growth often incorporate as many PPC avenues as possible to ensure broader exposure to your target audience. PPC is one of the best digital marketing methods because of the targeting metrics we use to zero in on your customers. This focuses on high-quality leads, which increases conversions and return on ad spending (ROAS). Different PPC channels are best-suited to different audiences, so we make sure we choose the most appropriate matches for yours using hyper-focused targeting.
Search Engine Marketing
Search engine marketing (SEM) is an important part of our digital marketing arsenal because it captures the attention of people who are already searching for services or products you offer. Warm and hot leads guided your way by SEM are more likely to advance through your sales funnel.
As great of a tool as SEM is, it is still possible to throw a lot of money away without the experience to use it effectively. We will put together a localized SEM strategy for you that will show results quickly and consistently.
Display Advertising
Display ads are shown on websites from one end of the Internet to the other, which is why they are a great tool for increasing brand awareness. Though these ads are shown on websites that are unrelated to each other, the ad that shows is based on a myriad of conditions we set to put your ads in front of people most likely to spend money on your products or services.
Display ads can be shown based on criteria such as a user’s age range, income level, gender, education, interests, search history, and hundreds of other variables. We can also use more industry-specific data such as recent purchase history to zero in on people who may be in the market for your products.
Geofencing
Your competitors’ customers are already hot leads. Why not target them? With geofencing, we can! But why stop at competitors?
- Is there an event valuable leads might attend? We’ll geofence it.
- Is there a neighborhood you are trying to target? We’ll geofence it.
- Is there an industry you share commonalities with? We’ll geofence the local service providers.
Geofencing gives you access to leads who might not already know they are interested in your services. Combining this targeting process with a vast display ad network makes conversion more likely.
Retargeting
There are times a warm lead might leave your site to shop around. With retargeting, we can make sure that person continues seeing your ads to encourage a return visit.
Retargeting is a beneficial addition to your strategy to make sure your ads stay in front of customers who have already seen what your company has to offer. We never recommend retargeting as a standalone option. Retargeting should only be used in combination with other PPC channels.
How Fast and How Much?
How fast does PPC advertising start working? Once we finalize your strategy and develop content for your campaigns, people will start seeing your ads within 24 hours. How long it takes to develop content depends on your goals. It could include commercial production, display ad design, or adding a landing page to your website.
The cost of pay-per-click and search engine marketing begins with a one-time $500 initialization fee. The recurring costs are your monthly advertising budget plus a monthly management fee. For monthly advertising plans up to $3,000, the management fee is $450. For plans $3,000 and above, the management fee is 15%.
On all digital marketing plans we offer, there is a 3-month minimum commitment.
Frequently Asked Questions About Advertising and PPC
Are there minimum or maximum limits on advertising budgets?
There are no minimums or maximums for any online advertising.
There is a $500 initialization fee on all digital marketing. For monthly advertising budgets up to $3,000, the monthly management fee is $450. For advertising budgets $3,000 and above, the monthly management fee is 15%.
Is there an additional fee to get started?
An initialization fee of $500 is required before any work is published.
Can I cancel at any time?
During the first three months, you cannot cancel.
After the initial 3-month agreement, a 30-day notice is required to cancel any marketing plan before monthly renewal. If you do not give a 30-day notice, your final bill will include all or part of the following broadcast month (click here for broadcast calendars).
If you decide to restart any digital marketing package after cancelling, another 3-month minimum is required.
Why do all of your digital marketing plans have a 3-month minimum?
A serious campaign is not going to last less than three months. Advertising of any type requires consistency to be effective. The 3-month minimum is standard throughout the advertising industry.
Is another commitment required after the minimum period ends for each plan?
After the initial 3-month agreement, a 30-day notice is required to cancel any marketing plan before monthly renewal. If you do not give a 30-day notice, your final bill will include all or part of the following broadcast month (click here for broadcast calendars).
If you decide to restart any digital marketing plan after cancelling, another 3-month minimum is required.
Do I have to pay one month at a time?
No, you do not. If you want to purchase whole plans up-front, that is fine.
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