How We Do Web Design

How We Do Web Design

Your website is the hub of your online presence. Before visiting your physical location, more than 75% of Internet users will research your company online. If your website doesn’t guide them through your sales funnel, you’ll miss a lot of potential income without knowing it.

The most important descriptor of your website should be “functional”. Specifically, your website should function as a tool for converting leads to sales. How do we help you do that with a website? We make sure your website delivers the who, what, why, where, when, and how while prioritizing the visual and technical elements of user experience (UX).

When designing your website, we take the most important factors into account:

  • Navigation
  • Graphic Design
  • Responsiveness
  • Your Goals
  • Updates

Site Navigation

Users visiting your website need to know what services you provide and how to get them within seconds of visiting your website. Clients want to learn about your services or products, so we focus on making that info easy to find.

Website navigation needs to be concise, appropriately grouped, and intuitive. If users can’t find the information they are looking for, they will certainly bounce (leave your site) and find another website that does clearly provide what they are looking for.

Navigation isn’t only referring to links to other pages. There are patterns people have come to expect when navigating a page’s layout that also fall under graphic design. Want to find a phone number, social media links, or other contact information? Look at the top or bottom of the page. How about privacy policies or legal information? That belongs at the bottom.

Graphic Design

Graphic design is one of the most important elements of web design. According to a study by Adobe, 38% of those surveyed said they will leave a website if the layout or imagery is unattractive.

The layout of a website should guide the user’s eye to what they seek–informative snippets about your services, call to action (CTA) buttons telling them to contact you, or a mailing list to stay updated. Most users skim a web page, so important details must grab a user’s attention and keep it. We achieve this using key design elements proven to be effective:

  • Color Palettes
  • Media (Static Graphics or Video)
  • Typography (Fonts)
  • Smooth Focal Point Transitions
  • Intuitive Layout
Responsive Design

Responsive By Design

Making a website responsive may sound like a special feature by itself, but it is as standard as having the name of your business on your website.

Responsive design is very different.

The typical interpretation of a responsive website is taking everything on website, resizing it, zooming it, and smashing it down until it all fits on any device. Unfortunately, that approach often looks like caca. We deliberately design and write code behind the scenes to preserve the look and feel of your website for every visitor, regardless of screen size.

Much more than simply resizing and reorganizing layouts, we keep different device capabilities in mind when deciding what appears on a phone, tablet, or desktop/laptop computer. For instance, phones are considerably less powerful than their desktop or laptop counterparts, and users surfing the Web on a phone might not always be on Wi-Fi. To make a web page easier for phones to handle, elements are often replaced with smaller versions or completely removed when a mobile device is detected.

This adds the benefit of making the website load faster–even on a cellular network. Load times are of utmost importance when it comes to websites, especially for mobile users. According to Search Engine Journal, nearly 70% of consumers say a website’s loading time affects their willingness to buy. Fast load times keep users on your website, which gives your website a chance to help funnel leads to sales.

What Are Your Goals?

Do you sell products? If you do, eCommerce might be what you’re looking for. With online shopping becoming more popular, businesses are turning to eCommerce solutions. If that is what you want, we can help you. We’ll make sure all of your products are available online. We’ll also work with your point of sale (POS) provider to make sure your inventory and rewards programs can carry through to your online store.

Do you provide services that require a different solution? Maybe a website geared toward informing your visitors about what you do while encouraging them to contact you is more appropriate. We’ll make sure your website offers all the information your customers need to know, including how to contact you.

Updates

We will gladly manage your website for you so you can focus on your business. That said, you may want to add content or make changes without our assistance. We make it easy in either case.

By far, WordPress is the most popular CMS out there because it’s easy to use. If you want the ability to update your own website, it is the go-to platform for its flexibility. Of course, we’ll always be here to fix whatever breaks or tweak whatever doesn’t quite look the way you want.

Some situations call for specialized platforms, such as large-scale eCommerce. We’ve also coded entire websites from scratch, so we are prepared to meet your needs.

Great for Visibility

Web Basic

Web Design + SEO

$250/mo
  • 1 Domain
  • Reliable Hosting
  • Custom Email Addresses
  • Professional Design
  • Up to 10 Pages
  • SSL Certificate
  • 2 Update Hours Per Month
  • Caching (for Speed)
  • Optimize Images and Media
  • One-time SEO Setup
  • Appear on Google, Bing, and Yahoo

  • Map Listings

  • On-page SEO (Up to 5 Keywords)

  • Review Site Listings (Yelp and/or TripAdvisor)

  • 1-year Minimum
  • $500 Initialization Fee

Ideal for Digital Marketing

Web Pro SEO

Web Design + SEO

$350/mo
  • 2 Domains
  • Reliable Hosting
  • Custom Email Addresses
  • Professional Design
  • Up to 20 Pages
  • SSL Certificate
  • 2 Update Hours Per Month
  • Caching (for Speed)
  • Optimize Images and Media
  • Ongoing SEO
  • Appear on Google, Bing, and Yahoo

  • Map Listings

  • On-page SEO (Up to 25 Keywords)

  • Applicable 3rd-party Listings (Including Review Sites)

  • Monitor Search Patterns

  • Visitor Analysis Reports
  • 1-year Minimum
  • $500 Initialization Fee

Frequently Asked Questions About Web Design

An initialization fee of $500 is required before any work is published.

Update hours cover everything from simple code maintenance to designing page elements.

The web design plan of your choice will be modified to include the page count you need.

This allows for the .com and .net versions of your domain.

Yes. Any web design plan can be modified to accommodate multiple domains.

After the first year, you can cancel at any time. A 30-day notice is required for cancellation. If you cancel during the first year, you will be billed for half (1/2) of the remaining balance for the first year of the plan.

After the first year, the agreement is month-to-month. A 30-day notice is required for cancellation.

No, you do not. If you want to purchase whole plans up-front, that is fine.

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